Web Analytics Table

web_analytics_table

The Web Analytics table tracks user interactions on your website, including page views, session lengths, and actions like adding items to carts or completing purchases. Querying this table helps uncover patterns in visitor behavior, website performance, and the effectiveness of marketing strategies, guiding optimizations for better engagement and conversion rates.

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Note

event_date is a required field for queries on this table.

A session in Triple Whale is defined as a visit on your website from a Direct, Referral, or UTM source. Sessions are unique per visitor and per tab. A new session starts after 30 minutes of inactivity, or when navigating to a URL with different UTM parameters. Learn more

Dimensions

Dimensions are immutable properties that can be used for grouping data.

ID	Type	Description
event_date	date	The date the session started. Based on the time zone of the shop at the start time of the session.
event_date.day	date	The day the session started. Derived from event_date.
event_date.week	date	The Sunday of the week during which the session started. Derived from event_date.
event_date.month	date	The month during which the session started. Derived from event_date.
event_date.quarter	date	The first month of the quarter during which the session started. Derived from event_date.
event_date.year	date	The year during which the session started. Derived from event_date.
event_hour	string	The hour of the day the session started, according to a 24-hour clock. Based on the time zone of the shop at the start time of the session. Example values: 07, 16, 21
landing_page	string	The URL path (without query parameters) of the page the visitor landed after clicking on an ad or link, indicating the first page viewed in a session. Example value: /myshop/collections/green_sweater
device	string	The type of device used by the visitor for the session. Example values: desktop, tablet, mobile, wearable
browser	string	The web browser used by the visitor for the session. Example values: Chrome WebView, Opera Touch, Huawei Browser
country	string	The country from which the session originated. Example values: Canada, United States, Australia
city	string	The city from which the session originated. Example values: Sydney, Manchester, New York

Measures

Measures are numeric fields that can be aggregated and/or combined to calculate new metrics.

Title	ID	Type	Description
Order Revenue	order_revenue	numeric	Order Revenue = Gross Product Sales - Discounts + Shipping + Tax
Website Purchases	orders_quantity	numeric	The number of purchases (orders) during a website session (excludes recurring subscription purchases).
Session Page Views	session_page_views	numeric	Number of pages viewed during a website session.
Time on Site	time_on_site	numeric	Total time spent by users on the site during a website session, measured in seconds.
Bounces	bounces	numeric	The number of single-page sessions where the visitor left the site after a single page view.
Sessions	sessions	numeric	Total number of online store sessions. Note that Triple Whale defines and tracks sessions differently from the main sales platform (MSP) so there may be variance between the two. Learn how Triple Whale defines and tracks sessions.
New Visitors	new_users	numeric	The number of first-time visitors to the site.
Add to Carts	add_to_carts	numeric	The number of Add To Carts from unique customers.

Derived

Derived fields are metrics that are pre-calculated using multiple measures or advanced formulas.

Title	ID	Type	Description
Conversion Rate	conversion_rate	formula	Conversion Rate = Number of Website Purchases / Number of Sessions