Taboola CPA
cpa
Overview
Taboola Cost per Acquisition (Taboola CPA) measures the total Taboola advertising cost required to acquire one paying customer.
Taboola CPA = Taboola Ad Spend / Taboola-Reported Conversions
The calculation is based on data from the Ads table.
Detailed breakdown
The formula above is derived from the following components:
Ad Spend = SUM(spend)
--> Ads table
Channel-Reported Conversions (Purchases) = SUM(conversions)
--> Ads table
Taboola Ads = where channel = 'taboola'
Insights and Actions
Taboola CPA helps gauge the cost-effectiveness of acquiring a customer through Taboola ads, offering insights on budget allocation and campaign profitability:
- Evaluate Campaign Efficiency: If CPA is high, assess the cost against the revenue from acquired customers. Adjust budgets or bids for better efficiency.
- Optimize Targeting: High CPA may indicate ineffective targeting. Refine your audience to reach users more likely to convert at a lower cost.
- Enhance Ad Creative: Low engagement and high CPA might signal a need for more compelling ad content. Experiment with creative elements to drive conversions.
Related Metrics
- Taboola ROAS: Complements CPA by showing revenue return relative to ad spend, ensuring that CPA aligns with profitability goals.
- Taboola Clicks: Provides insight into engagement levels. If clicks are high but conversions are low, consider revisiting the landing page experience.
- Taboola Conversion Rate: Helps assess how effectively visits turn into conversions, indicating the quality of the traffic driven by ads.
Example Use
Prompt
What's my Taboola-reported CPA for the last 30 days?
Response
Query
SELECT
pjt.channel AS channel,
COALESCE(
SUM(pjt.spend) / NULLIF(SUM(pjt.channel_reported_conversions), 0),
0
) AS cpa
FROM
pixel_joined_tvf () AS pjt
WHERE
pjt.model = 'Triple Attribution'
AND pjt.channel = 'taboola'
AND pjt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1
GROUP BY
pjt.channel;
Updated 26 days ago