Amazon Conversions (Purchases)

conversions

Overview

Amazon Conversions (Purchases) represent the total number of purchases as reported by Amazon Ads.

📘

Amazon Conversions = Number of Purchases Reported by Amazon

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversions = SUM(conversions) --> Ads table
Amazon Ads = where channel = 'amazon'

Insights and Actions

Amazon Conversions helps you track the effectiveness of your Amazon Ads in driving purchases. Monitoring this metric can guide key advertising and business decisions:

• Evaluate Ad Effectiveness: Conversion data reflects how well your Amazon ads are turning clicks into purchases. A high number of conversions indicates successful campaigns.
• Optimize Targeting: If conversion rates are low, you may need to refine audience targeting to reach higher-intent customers.
• Improve Conversion Rate: High impressions and clicks but low conversions might suggest the need to adjust product pages, pricing, or offers to better convert interest into purchases.
• Scale Successful Campaigns: High conversions signal that your ads and targeting are working well, suggesting they are good candidates for increased ad budget.

Related Metrics

• Amazon Clicks: Shows how many clicks lead to conversions, helping identify whether landing page or offer adjustments are needed for better conversion.
• Amazon Conversion Rate: Indicates how efficiently clicks turn into purchases, providing deeper insights into campaign effectiveness.
• Amazon ROAS: Helps you understand the revenue generated from your ad spend, providing a profitability view.
• Amazon Ad Spend: Offers context on how much you're investing in Amazon ads, enabling you to evaluate the relationship between ad spend and conversions.

Example Use

Prompt

How many Amazon-reported conversions were there yesterday?

Response

Query

SQL

SELECT
  SUM(a.conversions) AS microsoft_reported_conversions
FROM
  ads_table AS a
WHERE
  a.event_date = CURRENT_DATE() - 1
  AND a.channel = 'amazon';