Snapchat ROAS
roas
Overview
Snapchat Return on Ad Spend (Snapchat ROAS) refers to the Snapchat-reported conversion value divided by the Snapchat-reported ad spend.
Snapchat ROAS = Snapchat Ads Revenue / Snapchat Ad Spend
The calculation is based on data from the Ads table.
Detailed breakdown
The formula above is derived from the following components:
Conversion Value (CV) = SUM(conversion_value)
--> Ads table
Ad Spend = SUM(spend)
--> Ads table
Snapchat Ads = where channel = 'snapchat-ads'
Insights and Actions
Snapchat Return on Ad Spend (ROAS) shows how effectively your ad spend is turning into revenue on Snapchat, offering critical insight into your campaign's profitability:
- Evaluate Campaign Profitability: Use Snapchat ROAS to determine if your ad campaigns are generating sufficient returns relative to the ad spend.
- Optimize Budget Allocation: Analyze the ROAS of individual campaigns and reallocate budget towards those with the highest returns.
- Refine Targeting: Low ROAS may indicate that your targeting strategy isn't effective. Consider adjusting your audience targeting or creative.
Related Metrics
- Snapchat Conversion Value: Gives context to the revenue driven by your ads. Compare with ROAS to see if your spend is justified.
- Snapchat Ad Spend: Keep track of your ad budget and its relationship to conversions and revenue.
- Snapchat Conversion Rate: This shows how efficiently clicks are converting into purchases, helping you optimize ads that generate more revenue.
Example Use
Prompt
What's my channel-reported Snapchat ROAS the last 30 days?
Response
Query
SELECT
p.channel AS channel,
COALESCE(
SUM(p.channel_reported_conversion_value) / NULLIF(SUM(p.spend), 0),
0
) AS reported_roas
FROM
pixel_joined_tvf () AS p
WHERE
p.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1
AND p.channel = 'snapchat-ads'
AND p.model = 'Triple Attribution'
GROUP BY
p.channel
Updated 20 days ago