Taboola CTR (vCTR)
ctr
Overview
Taboola Viewable Click-Through Rate (CTR, vCTR) represents the percentage of users who clicked on your Taboola ad after viewing it.
Taboola CTR = Taboola Clicks / Taboola Impressions
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Clicks = SUM(clicks)
--> Ads table
Impressions = SUM(impressions)
--> Ads table
Taboola Ads = where channel = 'taboola'
Insights and Actions
Taboola Click-Through Rate (CTR, vCTR) measures the engagement rate of your ads, showing the percentage of users who clicked after viewing them:
- Evaluate Ad Effectiveness: A high CTR suggests your ad resonates with viewers. If CTR is low, consider refining your ad visuals or messaging.
- Test New Creative: Low CTR could indicate that your ad isn't compelling enough. Experiment with new images, copy, or formats to boost engagement.
- Adjust Audience Targeting: If CTR is low in specific segments, refine targeting to focus on users more likely to click.
Related Metrics
- Taboola Impressions: Complements CTR by showing total ad exposure. High impressions with low CTR may signal targeting or creative issues.
- Taboola Clicks: Indicates direct engagement and helps evaluate ad appeal and interaction.
- Taboola Conversion Rate: Helps assess whether high engagement translates into conversions, providing a fuller picture of ad success.
Example Use
Prompt
What's my Taboola CTR for the last 7 days?
Response
Query
SELECT
adt.channel AS channel,
COALESCE(
SUM(adt.clicks) / NULLIF(SUM(adt.impressions), 0),
0
) AS ctr
FROM
ads_table AS adt
WHERE
adt.channel = 'taboola'
AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1
GROUP BY
adt.channel;
Updated 26 days ago