Outbrain CV

conversion_value

Overview

Outbrain Conversion Value (Outbrain CV, Outbrain Revenue on Conversions) refers to the total conversion value as reported by Outbrain.

📘

Outbrain CV = Total Outbrain-Reported Conversion Value

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversion Value (CV) = SUM(conversion_value) --> Ads table
Outbrain Ads = where channel = 'outbrain'

Insights and Actions

Outbrain Conversion Value (Outbrain CV, Outbrain Revenue on Conversions) shows the total revenue generated from Outbrain ads, providing insight into the financial impact of your ad spend. Monitoring Outbrain CV helps you understand which campaigns are driving meaningful revenue.

• Evaluate Campaign Profitability: Use CV to assess which Outbrain campaigns bring in the highest revenue. Consider scaling these successful campaigns for greater impact.
• Refine Ad Strategy: If CV is lower than expected, try adjusting targeting, creative, or placement to improve conversion performance.
• Monitor Trends: Tracking CV over time can reveal seasonal or market trends, helping you adjust budget allocation for maximum effectiveness.

Related Metrics

• Outbrain Conversions: Shows the total number of conversions behind the revenue, allowing you to evaluate quantity versus revenue quality.
• Outbrain ROAS: Helps measure profitability by comparing revenue with ad spend, ensuring campaigns are financially viable.
• Outbrain Ad Spend: Puts your conversion value in context with costs, enabling a clear view of cost-effectiveness and ROI.

Example Use

Prompt

What's my total Outbrain-reported conversion value over the last 7 days?

Response

Query

SQL

SELECT
  pjt.channel AS channel,
  SUM(pjt.channel_reported_conversion_value) AS channel_reported_conversion_value
FROM
  pixel_joined_tvf () AS pjt
WHERE
  pjt.model = 'Triple Attribution'
  AND pjt.channel = 'outbrain'
  AND pjt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
GROUP BY
  pjt.channel;