Axon by Applovin CPA
cpa
Overview
Axon Cost per Acquisition (Axon CPA) measures the total Axon advertising cost required to acquire one paying customer.
Axon CPA = Axon Ad Spend / Axon-Reported Conversions
The calculation is based on data from the Ads table.
Detailed breakdown
The formula above is derived from the following components:
- Ad Spend =
SUM(spend)
--> Ads table - Channel-Reported Conversions (Purchases) =
SUM(conversions)
--> Ads table - Axon Ads =
where channel = 'applovin'
Insights and Actions
Axon Cost per Acquisition (CPA) indicates how much you’re spending on Axon ads to secure a single paying customer, guiding budget efficiency:
- Evaluate Cost Efficiency: Track CPA over time to ensure acquisition costs remain sustainable. A rising CPA may signal the need for better targeting or creative optimization.
- Identify High-Potential Segments: Compare CPA across different audiences or campaigns to discover which segments produce the most cost-effective acquisitions.
- Optimize Campaign Strategy: Use CPA alongside ROI metrics to inform bidding, creative testing, and audience refinement, focusing on high-return areas.
Related Metrics
- Axon Conversions: Helps calculate CPA by showing how many purchases come from your Axon ads.
- Axon Ad Spend: Reveals the total cost of your Axon campaigns, providing the spending data used in the CPA formula.
- Axon ROAS: Complements CPA by indicating the revenue return per dollar spent, offering a broader view of campaign profitability.
Example Use
Prompt
What's my Axon (AppLovin) reported CPA for the last 30 days?
Response

Query
SELECT
pjt.channel AS channel,
COALESCE(
SUM(pjt.spend) / NULLIF(SUM(pjt.channel_reported_conversions), 0),
0
) AS channel_reported_cpa
FROM
pixel_joined_tvf () AS pjt
WHERE
pjt.channel = 'applovin'
AND pjt.model = 'Triple Attribution'
AND pjt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1
GROUP BY
pjt.channel;
Updated 8 days ago