Snapchat Swipes

clicks

Overview

Snapchat Swipes refers to the number of clicks as reported by Snapchat.

📘

Snapchat Swipes = Total Snapchat-Reported Swipes

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Swipes = SUM(clicks) --> Ads table
Snapchat Ads = where channel = 'snapchat-ads'

Insights and Actions

Snapchat Swipes track the number of users interacting with your Snapchat ads by swiping up, which is a key indicator of ad engagement. Monitoring swipes can guide optimizations to improve engagement and ad effectiveness:

• Evaluate Ad Engagement: Swipes indicate user interest in your ad. A high swipe rate suggests your ad is effectively engaging the audience.
• Optimize Creative: If swipe rates are low, experiment with different ad creatives, such as new visuals or messaging, to improve engagement.
• Refine Targeting: Low swipe rates might indicate that your ad isn't reaching the right audience. Consider refining your targeting parameters to reach users more likely to engage.

Related Metrics

• Snapchat Impressions: Helps you understand how many people saw your ad, providing context for your swipe data.
• Snapchat CTR: Shows the percentage of impressions that resulted in swipes, helping evaluate ad effectiveness.
• Snapchat Ad Spend: Gives insight into how much you're investing in ads, helping you correlate spend with engagement and performance.

Example Use

Prompt

What's my total number of Snapchat swipes over the last 7 days?

Response

Query

SQL

SELECT
  SUM(am.clicks) AS total_swipes
FROM
  ads_table AS am
WHERE
  am.channel = 'snapchat-ads'
  AND am.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1;