Twitter Clicks

clicks

Overview

Twitter Clicks refers to the number of clicks as reported by Twitter.

📘

Twitter Clicks = Total Twitter-Reported Clicks

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Clicks = SUM(clicks) --> Ads table
Twitter Ads = where channel = 'twitter-ads'

Insights and Actions

Monitoring Twitter Clicks helps you understand user engagement and ad performance, guiding decisions to enhance campaign effectiveness:

• Evaluate Ad Engagement: High clicks indicate engaging ads. Use this to identify successful creative or targeting strategies.
• Optimize Click-Through Rate (CTR): Pair clicks data with impressions to assess the CTR. A high number of clicks but low CTR could mean ad visibility needs improvement.
• Adjust Budget Allocation: Ads with consistent click performance may benefit from increased budget allocation to maximize reach and engagement.

Related Metrics

• Twitter Impressions: Provides context on how many times your ad was shown, helping you assess the relationship between visibility and engagement.
• Twitter CTR: Helps measure the effectiveness of your ads in prompting engagement, calculated as clicks divided by impressions.
• Twitter Ad Spend: Use to determine if the cost aligns with click performance for efficient budget management.

Example Use

Prompt

What's my total number of Twitter clicks over the last 30 days?

Response

Query

SQL

SELECT
  SUM(adt.clicks) AS total_clicks
FROM
  ads_table AS adt
WHERE
  adt.channel = 'twitter-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1;