Taboola ROAS
roas
Overview
Taboola Return on Ad Spend (Taboola ROAS) refers to the Taboola-reported conversion value divided by the Taboola-reported ad spend.
Taboola ROAS = Taboola Ads Conversion Value / Taboola Ad Spend
The calculation is based on data from the Ads table.
Detailed breakdown
The formula above is derived from the following components:
Conversion Value (CV) = SUM(conversion_value)
--> Ads table
Ad Spend = SUM(spend)
--> Ads table
Taboola Ads = where channel = 'taboola'
Insights and Actions
Taboola Return on Ad Spend (ROAS) gives a snapshot of the revenue generated per dollar spent on Taboola ads, helping you evaluate campaign profitability:
- Optimize Budget Allocation: High ROAS suggests effective ad spend; consider increasing budget to capitalize on profitable campaigns.
- Identify Underperforming Campaigns: Low ROAS indicates inefficient ad spend; review targeting, creative, and bidding strategies to improve performance.
- Refine Targeting: If ROAS is inconsistent across audiences, focus on higher-performing segments to improve overall campaign efficiency.
Related Metrics
- Taboola Conversion Value (CV): Puts ROAS in context by showing total revenue generated, helping assess if high ROAS corresponds to substantial revenue.
- Taboola Ad Spend: Essential for understanding the cost aspect of ROAS, highlighting where costs could be adjusted for better returns.
- Taboola Impressions: Helps gauge overall ad reach, as low impressions may limit ROAS potential even with high conversion rates.
Example Use
Prompt
What's my channel-reported Taboola ROAS the last 30 days?
Response
Query
SELECT
COALESCE(
SUM(pjt.channel_reported_conversion_value) / NULLIF(SUM(pjt.spend), 0),
0
) AS reported_roas
FROM
pixel_joined_tvf () AS pjt
WHERE
pjt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1
AND pjt.channel = 'taboola'
AND pjt.model = 'Triple Attribution'
Updated 26 days ago