Taboola ROAS

roas

Overview

Taboola Return on Ad Spend (Taboola ROAS) refers to the Taboola-reported conversion value divided by the Taboola-reported ad spend.

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Taboola ROAS = Taboola Ads Conversion Value / Taboola Ad Spend

The calculation is based on data from the Ads table.

Detailed breakdown

The formula above is derived from the following components:

Conversion Value (CV) = SUM(conversion_value) --> Ads table
Ad Spend = SUM(spend) --> Ads table
Taboola Ads = where channel = 'taboola'

Insights and Actions

Taboola Return on Ad Spend (ROAS) gives a snapshot of the revenue generated per dollar spent on Taboola ads, helping you evaluate campaign profitability:

• Optimize Budget Allocation: High ROAS suggests effective ad spend; consider increasing budget to capitalize on profitable campaigns.
• Identify Underperforming Campaigns: Low ROAS indicates inefficient ad spend; review targeting, creative, and bidding strategies to improve performance.
• Refine Targeting: If ROAS is inconsistent across audiences, focus on higher-performing segments to improve overall campaign efficiency.

Related Metrics

• Taboola Conversion Value (CV): Puts ROAS in context by showing total revenue generated, helping assess if high ROAS corresponds to substantial revenue.
• Taboola Ad Spend: Essential for understanding the cost aspect of ROAS, highlighting where costs could be adjusted for better returns.
• Taboola Impressions: Helps gauge overall ad reach, as low impressions may limit ROAS potential even with high conversion rates.

Example Use

Prompt

What's my channel-reported Taboola ROAS the last 30 days?

Response

Query

SQL

SELECT
  COALESCE(
    SUM(pjt.channel_reported_conversion_value) / NULLIF(SUM(pjt.spend), 0),
    0
  ) AS reported_roas
FROM
  pixel_joined_tvf () AS pjt
WHERE
  pjt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1
  AND pjt.channel = 'taboola'
  AND pjt.model = 'Triple Attribution'