Axon by Applovin ROAS
roas
Overview
Axon Return on Ad Spend (Axon ROAS) refers to the Axon-reported conversion value divided by the Axon-reported ad spend.
Axon ROAS = Axon Ads Conversion Value / Axon Ad Spend
The calculation is based on data from the Ads table.
Detailed breakdown
The formula above is derived from the following components:
- Conversion Value (CV) =
SUM(conversion_value)
--> Ads table - Ad Spend =
SUM(spend)
--> Ads table - Axon Ads =
where channel = 'applovin'
Insights and Actions
Axon Return on Ad Spend (ROAS) measures the revenue generated per dollar spent on Axon ads, highlighting campaign profitability and guiding strategic decision-making:
- Monitor Campaign Efficiency: Track ROAS to see if your ad spend is translating into meaningful returns. A declining ROAS may indicate the need for campaign optimization.
- Allocate Budgets Wisely: Identify high-performing campaigns based on ROAS and prioritize spending where you see the greatest returns.
- Refine Ad Strategies: Combine ROAS with metrics like CPA to detect areas of improvement in targeting, creative, or bidding, ensuring optimal resource use.
Related Metrics
- Axon Conversion Value (CV): Provides the total revenue attributed to Axon ads, essential for calculating ROAS.
- Axon Ad Spend: Indicates the cost side of the equation, used directly in ROAS calculations.
- Axon CPA: Shows the cost per acquisition, offering another lens on cost-effectiveness and audience quality.
Example Use
Prompt
What's my channel-reported Axon (AppLovin) ROAS the last 30 days?
Response

Query
SELECT
COALESCE(
SUM(pjt.channel_reported_conversion_value) / NULLIF(SUM(pjt.spend), 0),
0
) AS channel_reported_roas
FROM
pixel_joined_tvf () AS pjt
WHERE
pjt.channel = 'applovin'
AND pjt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1;
Updated 9 days ago