Microsoft Ad Spend

spend

Overview

Microsoft Ad Spend refers to the total amount of money spent on advertising through Microsoft Ads.

📘

Microsoft Ad Spend = Ad Spend on Microsoft Ads

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Microsoft Ads = where channel = 'bing'

Insights and Actions

Microsoft Ad Spend is key to understanding the financial investment in your Microsoft advertising efforts. Efficiently leveraging this data can help guide important decisions:

• Evaluate Performance: Analyze your Microsoft Ad Spend to identify which campaigns deliver the most impact and adjust strategies accordingly.
• Refine Ad Placement: Focus on ad placements that generate the highest returns for your spend, optimizing for better outcomes.
• Test and Expand: Use spend data to experiment with new creatives and audiences, scaling the ones that perform best.
• Strategic Budgeting: Track trends in Microsoft Ad Spend to distribute your budget effectively across different channels for maximum ROI.

Example Use

Prompt

What's my Microsoft Ad Spend for the last 7 days?

Response

Query

SQL

SELECT
  a.channel AS channel,
  COALESCE(SUM(a.spend), 0) AS total_spend
FROM
  ads_table AS a
WHERE
  a.channel = 'bing'
  AND a.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
GROUP BY
  a.channel
ORDER BY
  total_spend DESC;