Google Clicks

clicks

Overview

Google Clicks refers to the number of clicks as reported by Google.

📘

Google Clicks = Total Google-Reported Clicks

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Clicks = SUM(clicks) --> Ads table
Google Ads = where channel = 'google-ads'

Insights and Actions

Google Clicks is a fundamental metric for understanding the engagement generated by your ads on Google:

• Assess Ad Engagement: A higher number of clicks indicates that your ads are successfully attracting user interest. Monitor click volume to evaluate the effectiveness of your campaigns.
• Optimize Creative and Messaging: If click numbers are low, consider testing different creatives, messaging, or calls-to-action to make your ads more compelling.
• Refine Audience Targeting: Analyze click data by audience segments to identify which groups are responding most favorably to your ads and adjust targeting strategies accordingly.
• Monitor Trends: Track Google Clicks over time to spot trends and seasonality in user engagement, helping to inform future ad planning and budget allocation.

Example Use

Prompt

What's my total number of Google clicks over the last 14 days?

Response

Query

SQL

SELECT
  SUM(adt.clicks) AS total_clicks
FROM
  ads_table AS adt
WHERE
  adt.channel = 'google-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 14 AND CURRENT_DATE()  - 1;