Facebook CV

conversion_value

Overview

Facebook Conversion Value (Facebook CV) refers to the total conversion value as reported by Facebook.

📘

Facebook CV = Total Facebook-Reported Conversion Value

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversion Value (CV) = SUM(conversion_value) --> Ads table
Facebook Ads = where channel = 'facebook-ads'

Insights and Actions

Facebook CV (Facebook Conversion Value is crucial for evaluating the effectiveness of Facebook ad campaigns and making informed business decisions:

• Evaluate Campaign Performance: Compare Facebook CV against ad spend to measure campaign ROI and identify the most profitable tactics.
• Optimize Ads: Identify which ad content and targeting strategies drive the highest conversion value, and optimize future campaigns accordingly.
• Reallocate Budget: Shift budget toward campaigns, ad sets, or audiences with higher Facebook CV for better revenue impact.
• Refine Marketing: Use Facebook CV data to fine-tune your broader marketing strategy and ensure that Facebook efforts complement other channels for a consistent and high-impact message.

Example Use

Prompt

What's my Facebook conversion value over the last 7 days?

Response

Query

SQL

SELECT
  COALESCE(SUM(adt.conversion_value), 0) AS conversion_value
FROM
  ads_table AS adt
WHERE
  adt.channel = 'facebook-ads'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1;