Outbrain CTR (vCTR)

ctr

Overview

Outbrain Viewable Click-Through Rate (CTR, vCTR) represents the percentage of users who clicked on your Outbrain ad after viewing it.

📘

Outbrain CTR = Outbrain Clicks / Outbrain Impressions

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Clicks = SUM(clicks) --> Ads table
Impressions = SUM(impressions) --> Ads table
Outbrain Ads = where channel = 'outbrain'

Insights and Actions

Outbrain Click-Through Rate (CTR) shows how effectively your ads engage users by measuring the click rate compared to impressions:

• Assess Engagement: A high CTR means your ad resonates with your audience. If CTR is low, consider adjusting the creative and messaging.
• Improve Ad Creative: Low CTR may indicate your ad isn’t compelling. Test different visuals, headlines, and calls-to-action to boost results.
• Refine Targeting: If CTR is low for certain audiences, adjust targeting to focus on more responsive segments.

Related Metrics

• Outbrain Impressions: Check overall ad reach; low CTR with high impressions may suggest targeting or content issues.
• Outbrain Clicks: Shows user interaction volume for your campaigns.
• Outbrain CPC (Cost Per Click): Evaluates cost efficiency of clicks to optimize spending.

Example Use

Prompt

What's my Outbrain CTR for the last 7 days?

Response

Query

SQL

SELECT
  adt.channel AS channel,
  COALESCE(
    SUM(adt.clicks) / NULLIF(SUM(adt.impressions), 0),
    0
  ) AS ctr
FROM
  ads_table AS adt
WHERE
  adt.channel = 'outbrain'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
GROUP BY
  adt.channel;