Outbrain CTR (vCTR)
ctr
Overview
Outbrain Viewable Click-Through Rate (CTR, vCTR) represents the percentage of users who clicked on your Outbrain ad after viewing it.
Outbrain CTR = Outbrain Clicks / Outbrain Impressions
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Clicks = SUM(clicks)
--> Ads table
Impressions = SUM(impressions)
--> Ads table
Outbrain Ads = where channel = 'outbrain'
Insights and Actions
Outbrain Click-Through Rate (CTR, vCTR) shows how effectively your ads engage users by measuring the click rate compared to impressions:
- Assess Engagement: A high CTR means your ad resonates with your audience. If CTR is low, consider adjusting the creative and messaging.
- Improve Ad Creative: Low CTR may indicate your ad isnβt compelling. Test different visuals, headlines, and calls-to-action to boost results.
- Refine Targeting: If CTR is low for certain audiences, adjust targeting to focus on more responsive segments.
Related Metrics
- Outbrain Impressions: Check overall ad reach; low CTR with high impressions may suggest targeting or content issues.
- Outbrain Clicks: Shows user interaction volume for your campaigns.
- Outbrain CPC (Cost Per Click): Evaluates cost efficiency of clicks to optimize spending.
Example Use
Prompt
What's my Outbrain CTR for the last 7 days?
Response
Query
SELECT
adt.channel AS channel,
COALESCE(
SUM(adt.clicks) / NULLIF(SUM(adt.impressions), 0),
0
) AS ctr
FROM
ads_table AS adt
WHERE
adt.channel = 'outbrain'
AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1
GROUP BY
adt.channel;
Updated 10 days ago