Google Ad Spend
spend
Overview
Google Ad Spend refers to the total amount of money spent on advertising on Google.
Google Ad Spend = Ad Spend on Google ads
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Ad Spend = SUM(spend)
--> Ads table
Google Ads = where channel = 'google-ads'
Insights and Actions
Google Ad Spend is crucial for monitoring your investment in Google’s ad platforms and evaluating its impact on your marketing strategy:
- Assess Campaign Effectiveness: Compare Google Ad Spend against key performance indicators (KPIs) like conversions, sales, and ROI to gauge the success of your campaigns.
- Optimize Budget Allocation: Allocate more budget to high-performing campaigns or keywords, while cutting spend on underperforming areas to improve overall cost-efficiency.
- Improve Targeting and Bidding: Use spend data alongside conversion metrics to refine your targeting and bidding strategies for better returns on investment.
- Enhance Ad Creatives and Landing Pages: Assess the impact of different ad creatives and landing pages on spend and adjust them to reduce costs or enhance performance.
Example Use
Prompt
What's my Google Ads spend for the last 7 days?
Response
Query
SELECT
am.channel AS channel,
COALESCE(SUM(am.spend), 0) AS total_spend
FROM
ads_table AS am
WHERE
am.channel = 'google-ads'
AND am.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1
GROUP BY
am.channel
ORDER BY
total_spend DESC;
Updated 2 months ago