Google Ad Spend

Overview

Google Ad Spend refers to the total amount of money spent on advertising on Google.

πŸ“˜

Google Ad Spend = The total amount spent on Google ads

The calculation is based on data from the Ads table.

Insights and Actions

Google Ad Spend is a critical metric for understanding the investment in Google's advertising platforms and its impact on your marketing strategy. Efficiently leveraging Google Ad Spend data can guide strategic business decisions:

  • Evaluate Campaign Performance: Measure the effectiveness of Google ad campaigns by comparing spend against key outcomes like conversions, sales, and ROI.
  • Optimize Budget Allocation: Identify high-performing campaigns or keywords and allocate more budget to them, while reducing spend on those that underperform.
  • Refine Targeting and Bidding Strategies: Use spend data along with conversion insights to adjust targeting criteria and bidding strategies for better cost efficiency.
  • Enhance Ad Creatives and Landing Pages: Analyze the performance of different ad creatives and landing pages to see where adjustments could lower costs or improve results.

Example Use

Prompt

Show my spend on Google for the last 7 days

Response

Query

SELECT
  am.channel,
  COALESCE(SUM(am.spend), 0) AS total_spend
FROM
  ads_table AS am
WHERE
  am.channel = 'google-ads'
  AND am.event_date BETWEEN DATE_SUB(CURRENT_DATE(), INTERVAL 7 DAY) AND DATE_SUB(CURRENT_DATE(), INTERVAL 1 DAY)
GROUP BY
  am.channel;