Google Conversions (Purchases)

conversions

Overview

Google Conversions (Purchases) represent the total number of purchases as reported by Google.

📘

Google Conversions = Number of Purchases Reported by Google

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Conversions= SUM(conversions) --> Ads table
Google Ads = where channel = 'google-ads'

Insights and Actions

Google Conversions (Purchases) track the total number of purchases reported by Google Ads, offering a clear indicator of how well your ads are driving sales.

• Measure Campaign Effectiveness: Track the number of Google-reported conversions to evaluate how well your ads are converting clicks into sales.
• Optimize Conversion Rate: Use conversion data to adjust ad creatives and targeting strategies to improve overall purchase rates.
• Assess Channel Performance: Compare Google conversions with other ad channels to determine where your marketing budget is delivering the best results.
• Identify Growth Opportunities: Monitor trends in Google conversions to identify opportunities for scaling successful campaigns and improving less effective ones.

Example Use

Prompt

How many Google-reported conversions were there yesterday?

Response

Query

SQL

SELECT
  SUM(adt.conversions) AS conversions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'google-ads'
  AND adt.event_date = '2024-09-28';