Google Conversions (Purchases)
conversions
Overview
Google Conversions (Purchases) represent the total number of purchases as reported by Google.
Google Conversions = Number of Purchases Reported by Google
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Conversions= SUM(conversions)
--> Ads table
Google Ads = where channel = 'google-ads'
Insights and Actions
Google Conversions (Purchases) track the total number of purchases reported by Google Ads, offering a clear indicator of how well your ads are driving sales.
- Measure Campaign Effectiveness: Track the number of Google-reported conversions to evaluate how well your ads are converting clicks into sales.
- Optimize Conversion Rate: Use conversion data to adjust ad creatives and targeting strategies to improve overall purchase rates.
- Assess Channel Performance: Compare Google conversions with other ad channels to determine where your marketing budget is delivering the best results.
- Identify Growth Opportunities: Monitor trends in Google conversions to identify opportunities for scaling successful campaigns and improving less effective ones.
Example Use
Prompt
How many Google-reported conversions were there yesterday?
Response
Query
SELECT
SUM(adt.conversions) AS conversions
FROM
ads_table AS adt
WHERE
adt.channel = 'google-ads'
AND adt.event_date = '2024-09-28';
Updated 2 days ago