Facebook Ad Spend

spend

Overview

Facebook Ad Spend refers to the total amount of money spent on advertising on Facebook.

📘

Facebook Ad Spend = Ad Spend on Facebook Ads

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Facebook Ads = where channel = 'facebook-ads'

Insights and Actions

Monitor your Facebook Ad Spend to maximize your marketing ROI:

• Evaluate Campaign ROI: Compare ad spend against sales to identify your most profitable Facebook campaigns.
• Optimize Budgets: Shift funds towards the most effective ads and target demographics based on performance.
• Refine Targeting: Adjust your targeting strategy to focus on the most responsive audiences.
• Experiment with Formats: Test different ad formats to discover which yield the best engagement and conversions.

Example Use

Prompt

What's my Facebook Ads spend for the last 7 days?

Response

Query

SQL

SELECT
  am.channel AS channel,
  COALESCE(SUM(am.spend), 0) AS total_spend
FROM
  ads_table AS am
WHERE
  am.channel = 'facebook-ads'
  AND am.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
GROUP BY
  am.channel
ORDER BY
  total_spend DESC;