Pinterest Ad Spend

spend

Overview

Pinterest Ad Spend refers to the total amount of money spent on advertising through Pinterest Ads.

📘

Pinterest Ad Spend = Ad Spend on Pinterest

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Pinterest Ads = where channel = 'pinterest-ads'

Insights and Actions

Pinterest Ad Spend provides insight into how much you're investing in Pinterest Ads, helping you gauge campaign costs and evaluate performance.

• Assess Campaign ROI: Analyze how Pinterest Ad Spend compares to revenue generated from Pinterest ads to ensure profitable returns.
• Refine Budget Allocation: Use ad spend data to optimize budget distribution across Pinterest campaigns, focusing on high-performing ads.
• Track Ad Effectiveness: Compare spend against conversion metrics like Pinterest Conversions or Pinterest ROAS to ensure your investment is driving results.
• Optimize Ad Strategy: High ad spend with low conversions may indicate a need to refine targeting, creative, or bidding strategies.

Related Metrics

• Pinterest Conversions: To track how much of your ad spend is actually converting into sales.
• Pinterest ROAS: For understanding the revenue generated relative to your Pinterest ad spend.
• Pinterest Clicks: To measure user engagement with your ads.

Example Use

Prompt

What's my Pinterest Ad Spend for the last week?

Response

Query

SQL

SELECT
  am.channel AS channel,
  COALESCE(SUM(am.spend), 0) AS ad_spend
FROM
  ads_table AS am
WHERE
  am.channel = 'pinterest-ads'
  AND am.event_date BETWEEN toStartOfWeek (CURRENT_DATE()) - INTERVAL 1 WEEK AND toStartOfWeek  (CURRENT_DATE()) - 1
GROUP BY
  am.channel
ORDER BY
  ad_spend DESC;