Ads – Standardized `channel` IDs

Use the standardized IDs below when querying or sending Ads channel data.

Channel Title	Standardized `channel` ID
Adroll	`adroll`
Aftersell by Rokt	`rokt`
Amazon Ads	`amazon`
Axon by Applovin	`applovin`
Criteo	`criteo`
Google Ads	`google-ads`
LinkedIn	`linkedin`
Meta	`facebook-ads`
Microsoft Ads	`bing`
MNTN	`mountain`
Outbrain	`outbrain`
Pinterest Ads	`pinterest-ads`
Reddit	`reddit`
Snapchat	`snapchat-ads`
StackAdapt	`stackadapt`
Taboola	`taboola`
Tiktok Ads	`tiktok-ads`
Twitter	`twitter-ads`

Updated 14 days ago