When you connect your BigCommerce data to Triple Whale, you'll want to make sure your metrics match up. This guide will help you map out how Triple Whale metrics compare to BigCommerce metrics and explain any differences so you know what to expect.

Differing metrics

These metrics have different definitions or tracking methods between Triple Whale and BigCommerce, so the numbers are not expected to match up exactly. Here's Why.

BigCommerce Metric	Triple Whale Metric	Triple Whale Definition	Reason for Difference from BigCommerce
New Customers	New Customer Orders	Number of orders placed by New Customers (equivalent to the number of unique customers that purchased for the first time during the selected time period).	Triple Whale identifies all customers as either new or returning, while some customers in BigCommerce may remain unidentified (“N/A”). This can cause the data to vary.
New Customers Rate	New Customers %	Percentage of orders placed by New Customers.	BigCommerce calculates the percentage of new customers out of all customers.
Returning Customer Rate	Returning Customers %	Percentage of orders placed by Returning Customers.	BigCommerce calculates the percentage of customers who have made at least one purchase before the selected time range and have at least one purchase within the selected time range.
AOV	AOV	AOV = (Order Revenue - Shipping Price - Taxes) / Number of Orders	BigCommerce calculates the average cart value of each eligible order (not including returns + refunds).
Revenue	Order Revenue	The total revenue after adjustments such as discounts, shipping, fees, and taxes (but before refunds). Order Revenue = Gross Sales - Discounts + Shipping + Tax	BigCommerce calculates revenue as Product Price - Discounts, without adding Shipping and Taxes.
Tax Amount	Taxes	Amount customers paid in taxes (excluding refunded taxes)	BigCommerce includes refunded taxes.
Visits	Sessions	Total number of online store sessions	Triple Whale uses it's Web Analytics to track sessions, this is different to the way BigCommerce tracks them.
Conversion Rate	Conversion Rate	Number of website purchases / Number of sessions	Since Triple Whale tracks sessions differently to BigCommerce, the conversion rate will be different as well.