Criteo Conversions (Purchases)
conversions
Overview
Criteo Conversions (Purchases) represent the total number of purchases as reported by Criteo.
Criteo Conversions = Number of Purchases Reported by Criteo
The calculation is based on data from the Ads table.
Detailed Breakdown
The formula above is derived from the following components:
Conversions = SUM(conversions)
--> Ads table
Criteo Ads = where channel = 'criteo'
Insights and Actions
Criteo Conversions (Purchases) provide insight into how many purchases were driven by your Criteo ads, helping you assess campaign performance and optimize ad strategies:
- Track Campaign Effectiveness: Use Criteo Conversions to gauge the impact of each campaign on driving purchases. If conversions are low, consider adjusting ad creatives or targeting to better engage potential buyers.
- Optimize Ad Spend: Regularly review conversion rates to ensure that your budget is effectively generating purchases. If conversions arenโt meeting expectations, reassess spend distribution across campaigns.
- Increase High-Performing Campaigns: High conversion counts suggest effective campaigns. Scale these efforts after confirming profitability through Criteo ROAS to maximize revenue.
Related Metrics
- Criteo ROAS: Helps evaluate if your conversion revenue justifies the ad spend, ensuring efficient budget use.
- Criteo Clicks: Provides context on engagement levels. Compare with conversions to determine how well clicks are converting into purchases.
- Criteo Ad Spend: Analyzing this alongside conversions allows for a deeper understanding of cost efficiency, guiding budget decisions.
Example Use
Prompt
How many Criteo-reported conversions were there in the past 7 days?
Response
Query
SELECT
pjt.channel AS channel,
SUM(pjt.channel_reported_conversions) AS criteo_reported_conversions
FROM
pixel_joined_tvf () AS pjt
WHERE
pjt.model = 'Triple Attribution'
AND pjt.channel = 'criteo'
AND pjt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE() - 1
GROUP BY
pjt.channel;
Updated 29 days ago