Taboola CPV
Overview
Taboola Cost per Visit (Taboola CPV) measures the total Taboola advertising cost to achieve one customer visit.
Taboola CPV = Taboola Ad Spend / Taboola-Reported Visits
The calculation is based on data from the Ads table.
Detailed breakdown
The formula above is derived from the following components:
Ad Spend = SUM(spend)
--> Ads table
Channel-Reported Visits = SUM(visits)
--> Ads table
Taboola Ads = where channel = 'taboola'
Insights and Actions
Taboola Cost per Visit (CPV) highlights the cost-effectiveness of driving visitors to your site through Taboola ads, offering insights into how efficiently your budget is spent on traffic:
- Optimize Ad Spend: If CPV is high, evaluate ad placements and creative to attract more cost-effective clicks. Test different targeting and formats to improve efficiency.
- Evaluate Traffic Quality: While a low CPV is desirable, ensure that traffic quality aligns with your business goals by reviewing conversion rates alongside CPV.
- Adjust Bidding Strategy: A persistently high CPV may indicate a need to refine bidding strategies, focusing on placements that attract engaged visitors at a lower cost.
Related Metrics
- Taboola Visits: Tracks the total traffic generated, providing a fuller view of CPV performance and helping you assess if higher traffic correlates with conversions.
- Taboola Conversions: Examines whether visits driven by Taboola are converting, offering insight into traffic quality relative to CPV.
- Taboola Ad Spend: Keeps track of total investment, essential for understanding how overall spend impacts CPV and return on investment.
Example Use
Prompt
What's my Taboola-reported CPV for the last 30 days?
Response
Query
SELECT
COALESCE(
SUM(p.spend) / NULLIF(SUM(p.channel_reported_visits), 0),
0
) AS cpv
FROM
pixel_joined_tvf () AS p
WHERE
p.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE() - 1
AND p.channel = 'taboola'
AND p.model = 'Triple Attribution'
Updated 25 days ago