Pixel Conversion Rate
Overview
Pixel Conversion Rate refers to the percentage of visitors to your website who make a purchase, as tracked by Triple Whale Pixel.
Pixel Conversion Rate = Orders Count / Total Sessions
The calculation is based on data from the Pixel Joined table.
Insights and Actions
Pixel Conversion Rate is an extremely valuable metric that gauges the effectiveness of your website in converting visits into purchases. Efficiently leveraging Pixel Conversion Rate data can guide strategic business decisions:
- Optimize Landing Pages: Analyze pages with high conversion rates to identify effective elements, and apply these insights to underperforming pages.
- Refine Marketing Campaigns: Focus your marketing efforts on channels and campaigns that drive high-converting traffic to your site.
- Improve User Experience (UX): Identify and remove barriers to conversion by analyzing the user journey and implementing a more intuitive navigation and checkout process.
- A/B Testing: Conduct A/B tests on different website elements, such as CTAs, images, and product descriptions, to see which variations lead to higher conversion rates.
Example Use
Prompt
What's my pixel conversion rate the past 30 days?
Response
![](https://files.readme.io/c0c5fdd-image.png)
Query
SELECT
COALESCE(
SUM(bpm.orders_quantity) / NULLIF(SUM(bpm.sessions), 0),
0
) AS conversion_rate
FROM
pixel_joined_table AS bpm
WHERE
bpm.model = 'Triple Attribution'
AND bpm.event_date BETWEEN DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY) AND DATE_SUB(CURRENT_DATE(), INTERVAL 1 DAY);
Updated 4 months ago