Event Date

event_date

date

The date the order was placed. Based on the time zone of the shop at the moment the event occurred.

Event Day

event_date.day

date

The day on which the event occurred. Derived from event_date.

Event Week

event_date.week

date

The Sunday of the week during which the event occurred. Derived from event_date.

Event Month

event_date.month

date

The month during which the event occurred. Derived from event_date.

Event Quarter

event_date.quarter

date

The first month of the quarter during which the event occurred. Derived from event_date.

Event Year

event_date.year

date

The year during which the event occurred. Derived from event_date.

Affluencer Source

affluencer_source

string

How the affluencer profile was created.

Example values: upload, client, auto_create, backfill

Discount Codes

discount_codes

record repeated

A list of the discount codes associated with the affluencer.

Discount Code

discount_codes.code

string

The actual code used to attribute orders to the affluencer.

Example values: JEN20, UMICH, ARKNUTRITION

Discount Code Start Date

discount_codes.start_date

date

The start date the discount code is valid.

Example value: 2024-08-02 00:00:00

Discount Code End Date

discount_codes.end_date

date

The end date the discount code is valid.

Example value: 2025-08-02 00:00:00

Expenses

expenses

record repeated

A list of expense records assigned to the affluencer.

Expense ID

expenses.id

string

A unique identifier for the expense.

Example value: 37f1ad60-2ce9-4733-b6d9-4b3d13307e42

Expense Type

expenses.spend_type

string

Indicates the category of the expense.

Example values: per_order, fixed

Expense Amount Type

expenses.amount_type

string

Indicates whether the expense is a percentage of sales or a fixed amount (currency).

Example values: percentage, currency

Expense Is Recurring

expenses.is_recurring

boolean

Indicates whether this expense recurs on a regular cadence (e.g. monthly) or is a one-time expense.

Possible values: true, false

Expense Recurring Cadence

expenses.recurring_cadence

string

Frequency of the recurring expense.

Example values: one_time, weekly, monthly

Expense Start Date

expenses.start_date

date

The date the expense starts.

Example value: 2023-07-22

Expense End Date

expenses.end_date

date

The date the expense ends (if applicable).

Example value: 2025-01-01

Expense Amount

expenses.amount

numeric

The value of the expense.

Expense Recurring Interval Length

expenses.recurring_interval_length

numeric

Number of intervals between each recurring payment.

For example, if recurring_cadence = week and recurring_interval_length = 2, the expense recurs every two weeks.

Affluencer Links

links

record repeated

A list of destination URLs tied to the affluencer, used for traffic and attribution.

Link ID

links.id

string

Unique identifier for the link, formatted: ${name}*${links.campaign}*${links.source}

Link Campaign

links.campaign

string

The name of the campaign the link is associated with (e.g. summer-launch, holiday-sale).

Link Source

links.source

string

The traffic source where this link is shared.

Example values: instagram, default

Link Storefront URL

links.storefront_url

string

The public-facing URL the affluencer is promoting

Example value: https://www.instagram.com/example

Link URL

links.url

string

The fully generated tracking URL that includes affluencer and link identifiers.

Example value: https://www.instagram.com/example?linkId=example_instagram&affluencerId=example

Affluencer Name

name

string

The name of the affluencer.

Example value: Jane Smith

Spend

spend

string

The total amount of expenses.