Data Sources

Data in Triple Whale comes from a mix of first-party and third-party sources.

First-Party Sources:

• Triple Whale Pixel and Post-Purchase Survey: Buyer information collected directly through Triple Whale.
• Triple Whale Admin: Seller information that you input into the Triple Whale admin interface.

Third-Party Sources:

• External Integrations: Both buyer and seller information from various platforms you've connected with Triple Whale, including Shopify, Amazon, Facebook, Google Ads, TikTok, Recharge, Shipstation, and more.

Data Processing

Upon collection, data from both first-party and third-party sources is stored within Triple Whale's data system.

In order to standardize across the diversity of data schemas from different sources, Triple Whale transforms this information into a unified canonical data schema to simplify access and analysis.

Triple Whale combines and enriches the source data using various techniques including Machine Learning to leverage the data to provide advanced insights and analytical capabilities.

Accessing Your Data

You can access your transformed data through multiple interfaces, depending on your needs:

• Agents: A workflow automation tool that processes data, applies rules, and delivers insights to destinations like reports, Google Sheets, or data warehouses.
• Moby: An AI chatbot leveraging Large-Language-Model based technology for interactive queries and insights.
• Dashboards: Customizable dashboards/reports providing a flexible view of your data metrics.
• SQL: A SQL editor that accommodates both no-code query building and traditional SQL writing (using Clickhouse-flavored SQL) for advanced data manipulation.
• API: A developer interface that allows direct programmatic access to your data for custom integrations and automation.