Google Ad Spend

spend

Overview

Google Ad Spend refers to the total amount of money spent on advertising on Google.

📘

Google Ad Spend = Ad Spend on Google ads

The calculation is based on data from the Ads table.

Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = SUM(spend) --> Ads table
Google Ads = where channel = 'google-ads'

Insights and Actions

Google Ad Spend is crucial for monitoring your investment in Google’s ad platforms and evaluating its impact on your marketing strategy:

• Assess Campaign Effectiveness: Compare Google Ad Spend against key performance indicators (KPIs) like conversions, sales, and ROI to gauge the success of your campaigns.
• Optimize Budget Allocation: Allocate more budget to high-performing campaigns or keywords, while cutting spend on underperforming areas to improve overall cost-efficiency.
• Improve Targeting and Bidding: Use spend data alongside conversion metrics to refine your targeting and bidding strategies for better returns on investment.
• Enhance Ad Creatives and Landing Pages: Assess the impact of different ad creatives and landing pages on spend and adjust them to reduce costs or enhance performance.

Example Use

Prompt

What's my Google Ads spend for the last 7 days?

Response

Query

SQL

SELECT
  am.channel AS channel,
  COALESCE(SUM(am.spend), 0) AS total_spend
FROM
  ads_table AS am
WHERE
  am.channel = 'google-ads'
  AND am.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
GROUP BY
  am.channel
ORDER BY
  total_spend DESC;