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Triple Whale Tables
Blended Stats Table
Pixel Joined Table
Ads Table
Custom Pixel Events Table
Custom Spend Table
Customer Journey Table
Email/SMS Settings Table
Email/SMS Table
Orders Table
Pixel Orders Table
Post-Purchase Survey Table
Product Analytics Table
Products Table
Refunds Table
Reviews Table
Sessions Table
Shipping Table
Subscription Metrics Table
Subscriptions Table
Benchmarks Table
Web Analytics Table
Triple Whale Metrics
Custom Metrics
Net Profit
Blended ROAS
MER
Net Margin
Blended Ad Spend
NCPA
NC ROAS
Return Rate (Returns %)
Blended CPA
POAS
BA ROAS
Store Metrics
Order Revenue
Orders
Refunds
Taxes
True AOV
Average Order Value (AOV)
New Customers Percent
Gross Sales
Returning Customers Percent
Non-Zero Orders
New Customer Orders
Units Sold
New Customer Revenue
Returning Customer Revenue
Discounts
Total Sales
Ad Metrics
Facebook Ads Metrics
Facebook Ad Spend
Facebook ROAS
Facebook CPC
Facebook CPM
Facebook Onsite Purchases
Facebook CV
Facebook CPOC
Facebook CTR
Facebook Revenue per Link Click
Facebook Conversions (Purchases)
Facebook CPA
Google Ads Metrics
Google Ad Spend
Google CV
Google ROAS
Google Conversion Rate
Google Conversions (Purchases)
Google CTR
Google CPA
Google CPM
Google Clicks
Google Impressions
Google All CV
Google All ROAS
Google All Conversions
Google All CPA
TikTok Ads Metrics
TikTok Ad Spend
TikTok ROAS
TikTok Impressions
TikTok CPM
TikTok CPC
TikTok CTR
TikTok CPA
TikTok CV
TikTok Conversions (Purchases)
Microsoft Ads Metrics
Microsoft Ad Spend
Microsoft Conversions (Purchases)
Microsoft CV
Microsoft Clicks
Microsoft Impressions
Microsoft ROAS
Microsoft CTR
Microsoft CPA
Microsoft CPM
Amazon Ads Metrics
Amazon Ad Spend
Amazon ROAS
Amazon CPC
Amazon Clicks
Amazon Conversions (Purchases)
Amazon CV
Pinterest Ads Metrics
Pinterest Ad Spend
Pinterest ROAS
Pinterest CPC
Pinterest CPM
Pinterest CV
Pinterest Conversions (Purchases)
Pinterest Impressions
Pinterest CTR
Snapchat Ads Metrics
Snapchat Ad Spend
Snapchat ROAS
Snapchat Impressions
Snapchat Swipes
Snapchat CPM
Snapchat CPA
Snapchat CV
Twitter Ads Metrics
Twitter Ad Spend
Twitter ROAS
Twitter Impressions
Twitter CPM
Twitter CPA
Twitter CV
Twitter Conversions (Purchases)
Twitter Clicks
Outbrain Ads Metrics
Outbrain Ad Spend
Outbrain Impressions (Displays)
Outbrain Clicks
Outbrain CTR (vCTR)
Outbrain Conversions (Purchases)
Outbrain All Conversions
Outbrain CPA
Outbrain CPM (vCPM)
Outbrain CV
Outbrain ROAS
Outbrain AOV
Criteo Ads Metrics
Criteo Ad Spend
Criteo ROAS
Criteo Impressions (Displays)
Criteo Conversions (Purchases)
Criteo Conversion Rate
Criteo Visits
Criteo Clicks
Criteo AOV
Criteo CPA
Criteo CPV
Criteo CV
Taboola Ads Metrics
Taboola Ad Spend
Taboola Impressions (Displays)
Taboola Clicks
Taboola Visits
Taboola CTR (vCTR)
Taboola CPC
Taboola Conversion Rate
Taboola CPA
Taboola CPM (vCPM)
Taboola CV
Taboola ROAS
Taboola AOV
Taboola CPV
MNTN Ads Metrics
MNTN Ad Spend
MNTN ROAS
MNTN Impressions
MNTN Conversions (Purchases)
MNTN Conversion Rate
MNTN CV
MNTN AOV
MNTN CPA
MNTN CPV
LinkedIn Ads Metrics
LinkedIn Ad Spend
LinkedIn Impressions
LinkedIn Clicks
LinkedIn CTR (vCTR)
LinkedIn Conversion Rate
LinkedIn Conversions (Purchases)
LinkedIn CPA
LinkedIn CPM (vCPM)
LinkedIn CV (Revenue on Conversions)
LinkedIn ROAS
LinkedIn AOV
Expense Metrics
Payment Gateway Costs
Cost of Goods Sold (COGS)
Handling Fees
Shipping Costs
Custom Spend (Custom Expenses)
Email/SMS Metrics
Klavyio Metrics
Klaviyo CV (Revenue)
Klaviyo Flows CV (Revenue)
Klaviyo Campaigns CV (Revenue)
Klaviyo Percent of Revenue
Klaviyo Flows Percent of Revenue
Klaviyo Campaigns Percent of Revenue
Klaviyo Unsubscribed
Klaviyo Subscribed
Klaviyo Net New Subscribers
Web Analytics Metrics
Conversion Rate (CR)
Sessions
New Users (New Visitors)
Add to Carts
Pixel Metrics
Pixel Conversion Rate
Guides
Overview of Data in Triple Whale
Moving from BigQuery to ClickHouse syntax in the SQL Editor
Mapping BigCommerce Fields to Triple Whale
Using Ad Set Targeting Data
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LinkedIn Conversions (Purchases)
conversions
Updated 1 day ago
Blended Stats Table
