Percentage of Returning Customers

Overview

Percentage of Returning Customers represents the proportion of returning customers within a specific period relative to the total number of customers.

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Percentage of Returning Customers = (Returning Customers / Total Customers)

The calculation is based on data from the Orders table.

Insights and Actions

The Percentage of Returning Customers is a key metric for understanding customer loyalty and the effectiveness of retention strategies. Efficiently leveraging this data can guide strategic business decisions:

• Enhance Customer Retention Programs: Use insights from the returning customer rate to refine or introduce loyalty programs, personalized offers, and engagement strategies to increase customer loyalty.
• Identify Successful Retention Channels: Analyze which marketing channels and tactics have the highest correlation with customer returns to focus your efforts on the most effective methods.
• Improve Product and Service Offerings: Gather feedback from returning customers to understand what keeps them coming back and where there's room for improvement, then use this information to enhance your offerings.
• Segment and Personalize Communications: Segment your customer base by purchase history and preferences to tailor communications and promotions, encouraging more frequent returns.

Example Use

Prompt

Show me the % of returning customers for the last quarter

Response