The Social Media Brand Mentions table captures public posts referencing your brand via tracked keywords, hashtags, or direct mentions, including author metadata and conversation context. One row per mention.

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Table Guide

What You Can Answer With This Table

• How many brand mentions am I getting, and by which keyword or hashtag? — use matched_keyword, mention_type
• What sentiment, topics, or authors are driving brand mentions? — use sentiment, topic, author_username

Before You Query

• This table is not time-series. No event_date filter is required. Use event_date or created_at if you want to narrow to when the mentioning post was created.
• post_id and reply_to_post_id refer to posts by other accounts (the ones mentioning your brand). They do not join to the Social Media Posts table, which only contains posts on your own connected pages.

When to Use a Different Table

• Use Social Media Posts table when you need posts published on your own connected pages. The Social Media Brand Mentions table is for public posts by other accounts mentioning your brand.
• Use Social Media Comments table when you need comments made directly on your posts. The Social Media Brand Mentions table is for public brand mentions on other accounts' posts.
• Use AI Visibility table when you need brand mentions inside LLM prompt results or AI answers. The Social Media Brand Mentions table is for public social posts by other accounts mentioning your brand.

View the full Triple Whale Data Ontology →

Dimensions

Dimensions are immutable properties that can be used for grouping data.