Create Customer Record

POST https://api.triplewhale.com/api/v2/data-in/customers

Ingest customer data into Triple Whale. This endpoint allows users to upload detailed customer information — including contact details, address, consent status, and purchase history metadata.

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When to Use This Endpoint

This endpoint is intended for ingesting custom customers data only (Custom Sales Platform). If your store already uses a native Triple Whale integration — such as Shopify, BigCommerce, or WooCommerce — use the Enrich Customers Data endpoint instead to enrich your natively-integrated customer records.

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How to Update a Custom Customer Record

To update a custom customer record, resend the customer with all of the following fields exactly matching the original:

shop, customer_id, platform, platform_account_id

All other fields will be overwritten with the newly sent values.