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Product Data Is Required for Sonar and Product Analytics

Sonar event enrichment

• Sonar uses product data to enrich events sent to downstream platforms (e.g. Meta, Google, TikTok, Klaviyo, Attentive).
• Missing product fields can result in missing or incomplete data in Sonar-enriched events. Key fields include: product_title, product_id, variants (including pricing fields like variants[].variant_price), and—when applicable—collections, images, vendor, and product_type.

Product Analytics (requires Orders data)

• Product Analytics is powered by joining Products ↔ Orders on product_id. Sending product data alone is not sufficient; to enable product-level reporting, line_items.product_id values must also be sent via the /orders endpoint.