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Triple Whale Documentation Hub
Everything you need to get the most out of your Triple Whale data
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Metrics Dictionary
Data Dictionary
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Triple Whale Metrics
Sales Metrics
Order Revenue
Shopify Order Revenue
Total Sales
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Marketing Metrics
Blended Return on Ad Spend (Blended ROAS)
Marketing Efficiency Ratio (MER)
Blended Ad Spend
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Cost Metrics
Cost of Goods Sold (COGS)
Total Refunds
Custom Expenses
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Profitability Metrics
Net Profit
Net Margin
Google Conversion Value (Google CV)
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Customer Acquisition Metrics
Blended Cost per Acquisition (Blended CPA)
Facebook Cost per Acquisition (Facebook CPA)
Google Cost per Acquisition (Google CPA)
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Website Metrics
Pixel Conversion Rate
Google Conversion Rate
Sessions
