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Triple Whale Documentation Hub
Everything you need to get the most out of your Triple Whale data
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Metrics Dictionary
Data Dictionary
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Triple Whale Metrics
Guides
Overview of Data in Triple Whale
Sync to BigQuery/Snowflake Data Warehouse
Moving from BigQuery to ClickHouse syntax in the SQL Editor
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Store Metrics
Order Revenue
Orders
Refunds
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Ad Metrics
Facebook Ads Metrics
Google Ads Metrics
TikTok Ads Metrics
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Email/SMS Metrics
Klavyio Metrics
Website Metrics
Sessions
Pixel Metrics
Pixel Conversion Rate
Expense Metrics
Cost of Goods Sold (COGS)
Custom Expenses
Shipping Costs
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Profitability Metrics
Net Profit
Net Margin
Return Rate (Returns %)
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