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updatedAt: 2025-02-16T11:23:48.000Z
agentTools:
  projectIndex: https://triplewhale.readme.io/llms.txt
---

# Why Do TikTok Shop Purchases Show a Different Number in the Pixel Report (Pixel > All) Compared to the Ads Breakdown (Pixel > Ads > TikTok)?

# Summary

The number of TikTok-attributed purchases in the **Pixel > All** report may be higher than in the **Pixel > Ads > TikTok** breakdown due to differences in how orders are sourced and classified. The **Pixel > All** report includes all purchases with a TikTok-related source, while **Pixel > Ads > TikTok** only includes purchases received directly from TikTok's API.

# Why This Happens

* **TikTok Shop Orders in Shopify**\
  Orders that are processed through **TikTok Shop** but then synced into **Shopify** with the source set as "TikTok" will appear in **Pixel > All** but **not in Pixel > Ads > TikTok**.

* **Direct API Feeds from TikTok Shop**\
  TikTok sends purchase data for **TikTok Shop** transactions directly to Triple Whale's **Pixel > Ads > TikTok** report via API. These purchases do not originate from Shopify and are not associated with a pixel-tracked ad click.

* **Standard Click-Based Purchases**\
  Purchases made on Shopify after a **TikTok ad click** are counted in both **Pixel > All** and **Pixel > Ads > TikTok** because they are directly attributed to a TikTok ad.

# Example Scenario

1. **A shopper clicks a TikTok ad and makes a purchase on Shopify.**
   * **Pixel > All:** Shows the purchase.
   * **Pixel > Ads > TikTok:** Shows the purchase because it is directly tied to a TikTok ad click.

2. **A shopper purchases via TikTok Shop, and the order is imported into Shopify with the source "TikTok."**
   * **Pixel > All:** Shows the purchase because the source is labeled as TikTok in Shopify.
   * **Pixel > Ads > TikTok:** Does **not** show the purchase because it was not attributed to an ad click.

3. **A TikTok Shop order is sent directly from TikTok via API.**
   * **Pixel > All:** Does **not** include this purchase.
   * **Pixel > Ads > TikTok:** Shows the purchase because TikTok provided the data via API.

# How This Affects Reporting

* **Higher Purchase Count in Pixel > All**\
  Since **Pixel > All** includes all orders labeled as TikTok (including those from Shopify imports), it may show **more TikTok-attributed purchases** than **Pixel > Ads > TikTok**.

* **Lower Purchase Count in Pixel > Ads > TikTok**\
  This breakdown only includes **purchases directly attributed to a TikTok ad click** or **TikTok Shop purchases reported via API**, leading to fewer purchases being counted.

# How to Interpret the Data Correctly

* **Distinguish Between TikTok Shop and Standard TikTok Ads**
  * Purchases in **Pixel > Ads > TikTok** are either standard pixel-tracked purchases or TikTok Shop orders reported via API.
  * **Pixel > All** includes both of these **plus** Shopify orders where the source is set as "TikTok."

* **Check for TikTok Shop Imports in Shopify**\
  If purchases are appearing in **Pixel > All** but not in **Pixel > Ads > TikTok**, they may have been imported from Shopify rather than coming directly from TikTok.

* **Use the Summary Page for a Full View of TikTok Shop Purchases**\
  The **Summary Page > TikTok > Shop Purchases** should match **Pixel > Ads > TikTok** for TikTok Shop orders received via API.

By understanding these distinctions, you can accurately analyze TikTok revenue across different reporting views in Triple Whale.