---
updatedAt: 2026-03-09T13:41:14.000Z
agentTools:
  projectIndex: https://triplewhale.readme.io/llms.txt
---

# Return Rate

returns_percent

# Overview

Return Rate (Returns %) refers to the total value of returns as a percentage of order revenue.

> 📘 Returns % = Total Return Value / Order Revenue

The calculation is based on data from the [Orders](https://triplewhale.readme.io/docs/orders-table) table and the [Refunds](https://triplewhale.readme.io/docs/refunds-table) table.

# Insights and Actions

Return Rate (Returns %) is a critical metric for evaluating the impact of product returns on your business's revenue and profitability. Efficiently leveraging Return Rate data can guide strategic business decisions:

* **Analyze Return Reasons**: Dive into the reasons behind product returns to identify common issues or trends, which can inform product improvements or changes in your return policy.
* **Optimize Product Quality and Descriptions**: Ensure product descriptions are accurate and reflect the quality and specifications of the items to minimize returns due to unmet expectations.
* **Enhance Customer Service**: Implement proactive customer service strategies, such as follow-ups or satisfaction surveys post-purchase, to resolve issues before they lead to returns.
* **Refine Your Return Policy**: Review your return policy to ensure it's clear and fair but also structured to discourage unnecessary returns, balancing customer satisfaction with profitability.

# Example Use

### Prompt

> What's my returns % over the past 365 days?

### Response

![](https://files.readme.io/a0971b2-image.png)