---
updatedAt: 2025-01-29T10:31:30.000Z
agentTools:
  projectIndex: https://triplewhale.readme.io/llms.txt
---

# Outbrain Impressions (Displays)

impressions

# Overview

Outbrain Impressions (Displays) refers to the number of impressions as reported by Outbrain.

> 📘 Outbrain Impressions = Total Outbrain-Reported Impressions

The calculation is based on data from the [Ads](https://triplewhale.readme.io/docs/ads-table) table.

### Detailed Breakdown

The formula above is derived from the following components:

Impressions = `SUM(impressions)` --> [Ads](https://triplewhale.readme.io/docs/ads-table) table\
Outbrain Ads = `where channel = 'outbrain'`

# Insights and Actions

Monitoring Outbrain Impressions can help evaluate the reach and visibility of your advertising campaigns:

* **Assess Reach Efficiency**: Ensure your ads are being displayed to the intended audience by tracking total impressions.
* **Identify Performance Trends**: Compare impressions across different timeframes to spot trends in audience engagement and campaign effectiveness.
* **Optimize Campaign Strategy**: High impressions but low conversions may indicate a need to refine your targeting or creative strategy.

### Related Metrics

* **Outbrain Clicks**: Offers insights into engagement by showing how many users interacted with your ads after seeing them.
* **Outbrain Ad Spend**: Pairs with impressions to help you evaluate the cost-effectiveness of your campaigns.
* **Outbrain CTR (Click-Through Rate)**: Measures the percentage of people who clicked on your ads, helping you understand how compelling your creative is.

# Example Use

### Prompt

> What's my total number of Outbrain impressions over the last 7 days?

### Response

![](https://files.readme.io/ae3c1fd7371df04ca55039df15c2403d83d4a93aa4f494e64f372aacb76a2c9e-image.png)

### Query

```sql
SELECT
  pj.channel,
  SUM(pj.impressions) AS impressions
FROM
  pixel_joined_tvf () AS pj
WHERE
  pj.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
  AND pj.channel = 'outbrain'
GROUP BY
  pj.channel
```