---
updatedAt: 2025-01-29T10:31:29.000Z
agentTools:
  projectIndex: https://triplewhale.readme.io/llms.txt
---

# Outbrain Ad Spend

spend

# Overview

Outbrain Ad Spend refers to the total amount of money spent on advertising through Outbrain Ads.

> 📘 Outbrain Ad Spend = Ad Spend on Outbrain

The calculation is based on data from the [Ads](https://triplewhale.readme.io/docs/ads-table) table.

### Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = `SUM(spend)` --> [Ads](https://triplewhale.readme.io/docs/ads-table) table\
Outbrain Ads = `where channel = 'outbrain'`

# Insights and Actions

Tracking Outbrain Ad Spend is essential for evaluating your budget utilization and the cost-effectiveness of campaigns:

* **Assess Budget Efficiency**: Use this metric to monitor how much you're spending on Outbrain ads and ensure that it's within your planned budget.
* **Identify High-Performing Periods**: Compare spend over different time periods to identify when ad investments yield the best results.
* **Optimize Ad Spend Allocation**: If the spend is high but results are not aligning, consider reallocating budget to better-performing channels or revising campaign strategy.

### Related Metrics

* **Outbrain Conversion Value**: Pair this with ad spend to evaluate the return on investment and determine if your campaigns are profitable.
* **Outbrain Clicks**: Provides insight into the level of engagement generated by the spend, helping you understand click efficiency.
* **Outbrain ROAS**: Measures the revenue generated relative to the ad spend, offering a direct view of campaign profitability.

# Example Use

### Prompt

> What's my total Outbrain Ad Spend over the past 30 days?

### Response

![](https://files.readme.io/d600e39e653094980a498864616fbd7d3f75e36a558f1b1eba0c265bb6de50f2-image.png)

### Query

```sql
SELECT
  COALESCE(SUM(adt.spend), 0) AS total_ad_spend
FROM
  ads_table AS adt
WHERE
  adt.channel = 'outbrain'
  AND adt.event_date BETWEEN CURRENT_DATE() - 30 AND CURRENT_DATE()  - 1;

```