---
updatedAt: 2025-01-29T10:32:06.000Z
agentTools:
  projectIndex: https://triplewhale.readme.io/llms.txt
---

# MNTN Impressions

impressions

# Overview

MNTN Impressions refers to the number of impressions as reported by MNTN.

> 📘 MNTN Impressions = Total MNTN-Reported Impressions

The calculation is based on data from the [Ads](https://triplewhale.readme.io/docs/ads-table) table.

### Detailed Breakdown

The formula above is derived from the following components:

Impressions = `SUM(impressions)` --> [Ads](https://triplewhale.readme.io/docs/ads-table) table\
MNTN Ads = `where channel = 'mountain'`

# Insights and Actions

MNTN Impressions help gauge the visibility of your ads by tracking the total number of times they were displayed to users:

* **Assess Reach**: A high number of impressions indicates your ads are reaching a broad audience. If impressions are low, consider increasing your ad budget or adjusting targeting to expand reach.
* **Evaluate Engagement Potential**: While impressions measure visibility, pair this with metrics like MNTN Clicks to assess if high visibility translates into user engagement.
* **Optimize Frequency**: If impressions are high but engagement is low, consider revisiting ad frequency and content to ensure they’re not oversaturating the audience.

### Related Metrics

* **MNTN Clicks**: Tracks user interactions with your ads, helping you assess the effectiveness of impressions in driving engagement.
* **MNTN Conversion Rate**: Provides insight into how well impressions convert to actual actions, showing the efficiency of your ad placements.
* **MNTN Cost per Mille (CPM)**: Shows the cost per 1,000 impressions, helping you evaluate whether your ad spend is aligned with your visibility goals.

# Example Use

### Prompt

> What's my total number of MNTN impressions over the last 7 days?

### Response

![](https://files.readme.io/7d35660796d32e92edf78ed8540537ec39a6bc8a260e5f1670f37d7474704c39-image.png)

### Query

```sql
SELECT
  SUM(adt.impressions) AS total_impressions
FROM
  ads_table AS adt
WHERE
  adt.channel = 'mountain'
  AND adt.event_date BETWEEN CURRENT_DATE() - 7 AND CURRENT_DATE()  - 1
```