Klaviyo Flows Revenue

Overview

Klaviyo Flows Revenue refers to the total revenue generated through automated email sequences or flows in Klaviyo.

πŸ“˜

Klaviyo Flows Revenue = Total Revenue from Klaviyo Flows

The calculation is based on data from the Email/SMS table.

Insights and Actions

Klaviyo Flows Revenue is a crucial metric for evaluating the success of automated email marketing strategies. Efficiently leveraging Klaviyo Flows Revenue data can guide strategic business decisions:

  • Optimize Email Flows: Review the performance of different automated sequences to identify which flows generate the most revenue, and refine your content and timing based on these insights.
  • Segment and Personalize: Use segmentation to personalize your flows further, targeting customers with tailored messages based on their behaviors, preferences, and past purchases to increase engagement and conversion.
  • Test and Iterate: Implement A/B testing within your flows to experiment with different subject lines, email content, and call-to-action (CTA) placements, optimizing based on what drives the highest revenue.
  • Expand Successful Strategies: Scale your successful email flows to other segments or adapt them for similar products, using proven strategies to maximize overall revenue from Klaviyo marketing efforts.

Example Use

Prompt

Show revenue for Klaviyo flows last month

Response

Query

SELECT
  channel,
  SUM(conversion_value) AS total_revenue
FROM
  email_sms_table
WHERE
  channel = 'klaviyo'
  AND report_type = 'flow'
  AND event_date BETWEEN DATE_ADD(
    DATE_TRUNC(CURRENT_DATE(), MONTH),
    INTERVAL -1 MONTH
  ) AND DATE_SUB(DATE_TRUNC(CURRENT_DATE(), MONTH), INTERVAL 1 DAY)
GROUP BY
  channel;