Facebook Conversion Value (Facebook CV)

Overview

Facebook Conversion Value (Facebook CV) refers to the total conversion value as reported by Facebook.

πŸ“˜

Facebook CV = Total Facebook-reported conversion value

The calculation is based on data from the Pixel Joined table.

Insights and Actions

Facebook Conversion Value (Facebook CV) is essential for evaluating the revenue generated from Facebook advertising campaigns. Efficiently leveraging Facebook CV data can guide strategic business decisions:

  • Assess Campaign ROI: Compare Facebook CV with the ad spend on Facebook to determine the return on investment for each campaign, helping to identify the most profitable strategies.
  • Optimize Ad Content and Targeting: Analyze which types of ads and targeting criteria lead to the highest conversion value, and adjust future campaigns to replicate this success.
  • Budget Allocation: Allocate more budget towards campaigns, ad sets, or audiences that have demonstrated a higher Facebook CV, optimizing your advertising spend for maximum revenue generation.
  • Refine Marketing Strategies: Use insights from Facebook CV to refine overall marketing strategies, ensuring that Facebook campaigns are aligned with other marketing efforts for cohesive brand messaging and maximized conversion opportunities.

Example Use

Prompt

What's my total Facebook-reported conversion value over the last 14 days?

Response

Query

SELECT
  channel,
  SUM(channel_reported_conversion_value) AS total_facebook_conversion_value
FROM
  pixel_joined_table
WHERE
  channel = 'facebook-ads'
  AND model = 'Triple Attribution'
  AND event_date BETWEEN DATE_SUB(CURRENT_DATE(), INTERVAL 14 DAY) AND DATE_SUB(CURRENT_DATE(), INTERVAL 1 DAY)
GROUP BY
  channel;