---
updatedAt: 2025-01-29T10:30:51.000Z
agentTools:
  projectIndex: https://triplewhale.readme.io/llms.txt
---

# Amazon Ad Spend

spend

# Overview

Amazon Ad Spend refers to the total amount of money spent on advertising through Amazon Ads.

> 📘 Amazon Ad Spend = Ad Spend on Amazon

The calculation is based on data from the [Ads](https://triplewhale.readme.io/docs/ads-table) table.

### Detailed Breakdown

The formula above is derived from the following components:

Ad Spend = `SUM(spend)` --> [Ads](https://triplewhale.readme.io/docs/ads-table) table\
Amazon Ads = `where channel = 'amazon'`

# Insights and Actions

Tracking Amazon Ad Spend helps ensure you're making cost-effective investments in promoting your products:

* **Evaluate Ad Performance**: Monitor ad spend to ensure your campaigns are generating a good return on investment.
* **Adjust Budget Allocation**: Shift budgets to higher-performing campaigns for better returns on Amazon.
* **Optimize Targeting**: Use insights from ad spend to refine your audience targeting for more efficient ad spending.
* **Experiment with Bids**: Test different bidding strategies to reduce ad spend while maintaining conversion volume.

# Example Use

### Prompt

> What's my Amazon Ad Spend for the last 7 days?

### Response

![](https://files.readme.io/90a3ba97822c30f378d4f54c6eeb74428c8b2b1921355db70e7aa53fd7fc1162-image.png)

### Query

```sql
SELECT
  COALESCE(SUM(adt.spend), 0) AS total_ad_spend
FROM
  ads_table AS adt
WHERE
  adt.event_date BETWEEN CURRENT_DATE() - INTERVAL 7 DAY AND CURRENT_DATE()  - INTERVAL 1 DAY
  AND adt.channel = 'amazon';
```