---
updatedAt: 2026-09-23T09:29:54.000Z
agentTools:
  projectIndex: https://triplewhale.readme.io/llms.txt
---

# Ads – Standardized `channel` IDs

Use the standardized IDs below when querying or sending Ads `channel` data.

| Channel Title     | Standardized `channel` ID |
| ----------------- | ------------------------- |
| Adroll            | `adroll`                  |
| Aftersell by Rokt | `rokt`                    |
| Amazon Ads        | `amazon`                  |
| Axon by AppLovin  | `applovin`                |
| ChatGPT Ads       | `openai-ads`              |
| Criteo            | `criteo`                  |
| Google Ads        | `google-ads`              |
| LinkedIn          | `linkedin`                |
| Meta              | `facebook-ads`            |
| Microsoft Ads     | `bing`                    |
| MNTN              | `mountain`                |
| Outbrain          | `outbrain`                |
| Pinterest Ads     | `pinterest-ads`           |
| Reddit            | `reddit`                  |
| Snapchat          | `snapchat-ads`            |
| StackAdapt        | `stackadapt`              |
| Taboola           | `taboola`                 |
| TikTok Ads        | `tiktok-ads`              |
| Twitter           | `twitter-ads`             |
| Vibe              | `vibe`                    |
| Walmart Ads       | `walmart-ads`             |